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Our Company

Pro-Lite is part of the Pro-Line family of boats. For more than 40 years, Pro-Line has led the industry with superior quality and craftmanship. All Pro-Lites are National Marine Manufacturers certified and carry a 10-year structural hull warranty.

Since the first 24-foot dual console rolled out of our shop, we’ve committed our focus to what really matters – producing superior quality boats packed with value and built with a tradition strong enough to last 40 years.

Step aboard a Pro-Line and you’re stepping into history – decades of refinement have perfected our vision into the boat you’ll enjoy today.

Combine rugged, no-nonsense performance with stylish, comfortable designs and back it all with the best warranty in the business and you get Pro-Line’s simple, yet enduring formula for success.

This has made Pro-Line the perfect boat for any stage of your life. And now . . . . .

The time is right to go Pro-Lite!

 
Designing boats for family boaters to serious anglers, Pro-Line has led the industry in quality, craftsmanship and functionality. The past 40 years have seen eight U.S. presidents, 112 NASA space shuttle missions and the delivery of thousands of Pro-Lines to boaters around the world.
Pro-Line’s success story hinges on some of the boating industry’s most talented and committed professionals.

Essential are company founder Dan Atwood’s visionary approach to boat building, General Manager John E. Walker’s distinguished track record of air-tight production management, and the vision and leadership of Lee Kimmell – CEO of Pro-Line’s parent company, American Marine Holdings.

We’re further strengthened by the tenure of folks like John “Mr. Motorman” Geer, who has installed over 10,000 engines in his 36 years with Pro-Line. Moreover, the five members of our lamination team account for more than 100 years of combined service.

Such recognition is a nice thing for nice people. But each of these folks will tell you that ego is not the point. The point is consistency – the same hands that secured bow rails last year will do it again this year. The same set of eyes that double-check fuel tank installations today will inspect again tomorrow.

Sure, we train new people – that’s essential for any business. However, we celebrate employee milestones far more often than we welcome rookies. We secure the best people, we retain the best people. That’s how we deliver the best product year after year.